Breaking Visual Barriers: Bboy Shadow Kid
A documentary piece about a visually impaired Hong Kong bboy that overcame life's struggles through breakin'.
I help Breakin' Brands grow with authentic copywriting.
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About Me
Hey there! I'm Erryl - a professional copywriter with over 3 years of experience. I hold degrees in Media and Communication studies from the University of Wollongong and an Associate of Arts in English in Professional Communication from the City University of Hong Kong. I have created content for various industries such as retail, e-commerce, sustainability, and blockchain.
However, it wasn't my favorite thing to do.
Ever since high school, my love for the art form, Breaking, has not only earned me high marks on all my final year projects, but it has also attracted world-class Breakin' brands and individuals to utilize my writing services. I understand how to speak to the Breakin' community, and my clients appreciate my ability to capture their brand's essence in my writing - since I'm a B-boy at heart.
We need more people from our Breakin' culture to write FOR our Breakin' culture. Not just another ordinary joe using generic terms like 'breakdance' or 'spinning moves' in every sentence.
And I strive to be one of those individuals.
Let's elevate your Breakin' brand to new heights.
Featured Works
Dig into some of the copy I wrote for my clients.
official breaking brands association
Created the mission statement and brand descriptions for the 6 Breakin' brands in the newly formed association.
The Major Differences Between Olympic Breaking and Bboy Culture
The Major Differences Between Olympic Breaking and Breaking Culture
In 2023, the World Dance Sport Federation (WDSF) Breaking for Gold (BFG) World Series for the 1v1 Adults was held on April 14th-15th in Rio de Janerio, Brazil. With the entire globe battling it out for the gold, we got Bboy Dany representing France taking the W and Bboy Phil Wizard from Canada coming in 2nd.
With Breaking debuting in the upcoming Paris Olympics in 2024, there is sure mad hype on how the 3rd media explosion wil
In 2023, the World Dance Sport Federation (WDSF) Breaking for Gold (BFG) World Series for the 1v1 Adults was held on April 14th-15th in Rio de Janerio, Brazil. With the entire globe battling it out for the gold, we got Bboy Dany representing France taking the W and Bboy Phil Wizard from Canada coming in 2nd.
With Breaking debuting in the upcoming Paris Olympics in 2024, there is sure mad hype on how the 3rd media explosion wil
How BBAP Will Elevate the Breakin' Culture in the Philippines
In the 90’s, Filipino-blood Bboys and Bgirls contributed heavily to the artform of Breakin' and are considered game-changers and legends to this day. Many expressed that Filipinos were born for Breakin’, due to the love of music, art & dance, plus coming from financial hardships integrated with the fighting spirt.
The Planet Calls Magazine Issue 1
Contributing writer to the organizarion's 1st magazine issue. My pieces can be read at pages 11, 12, and 46.
Everything You Need to Know About the Paris Agreement
The treaty replaced the Kyoto Protocol, in force since 2005, and was deemed ineffective due to the main carbon dioxide-emitting countries like the USA and China not participating.
Testimonials
Don't take my word for it, take theirs.
"From our digital magazine to our online blog and the development of our websites, Erryl has proven to be a true asset to our content team.
He has mastered the art of writing about the global issues we face today such as climate change, racism, LGBT rights, human rights, and much more. From day one, Erryl has provided us with high-quality content and never missed a deadline! He is a great team player also, always helping to boost morale."
Executive Editor, The Planet Calls
"Erryl has been writing hip hop / Breakin' blogs for my webstore. His content and writing style has really brought together the cultural authenticity and professional energy to our brand. His enticing landing pages has also brought traffic to our webstore, resulting in an increase of sales. I was surprised how quickly the first copy was drafted. Definitely more than satisfied with Erryl's work, professionalism and Hip Hop authenticity."
Director of Brand Development, Dyzee Threadz
"As an integral part of the team, Erryl was always responsive, collaborative, and result-driven. He managed to independently update the website’s content based on the renewed use cases and branding materials. Moreover, Erryl takes initiative to contribute to the company beyond his work scope. For example, he led the development of content production of Necessiti’s newsletter by writing articles helpful for students to gain job market insight.
CEO, Necessiti
