I help Breaking Brands grow with Authentic Copywriting.
(UNDER CONSTRUCTION)
Hey there! I’m Erryl—a copywriter with over 5 years of experience and degrees in Media and Communication Studies from the University of Wollongong and English in Professional Communication from the City University of Hong Kong. I’ve created content for industries like retail, e-commerce, sustainability, and blockchain. But honestly? It wasn't for me.
Since high school, writing about my true love—breaking—always came naturally, earning me top marks and eventually opening unexpected doors. I’ve worked with world-class breaking brands and organizations like the Official Breaking Brands Association (OBBA), including Cypher Code, Funk and Furious Clothing, First Class, Menno Leisure, The Legits, Dyzee Threadz, and even collaborated with the 4-time Red Bull BC One World Finals champion on multiple projects.
Why did they trust me? Because I’m not just a copywriter—I’ve been a b-boy for 13–14 years.
Breaking deserves authentic voices from within the culture. We need writers who get the nuances, not outsiders tossing around terms like “breakdance”. That’s super wack.
Dig into some of the copy I wrote for my clients.
Don't take my word for it, take theirs.
"From our digital magazine to our online blog and the development of our websites, Erryl has proven to be a true asset to our content team.
He has mastered the art of writing about the global issues we face today such as climate change, racism, LGBT rights, human rights, and much more. From day one, Erryl has provided us with high-quality content and never missed a deadline! He is a great team player also, always helping to boost morale."
Executive Editor, The Planet Calls
"Erryl has been writing hip hop / Breakin' blogs for my webstore. His content and writing style has really brought together the cultural authenticity and professional energy to our brand. His enticing landing pages has also brought traffic to our webstore, resulting in an increase of sales. I was surprised how quickly the first copy was drafted. Definitely more than satisfied with Erryl's work, professionalism and Hip Hop authenticity."
Director of Brand Development, Dyzee Threadz
"As an integral part of the team, Erryl was always responsive, collaborative, and result-driven. He managed to independently update the website’s content based on the renewed use cases and branding materials. Moreover, Erryl takes initiative to contribute to the company beyond his work scope. For example, he led the development of content production of Necessiti’s newsletter by writing articles helpful for students to gain job market insight.
CEO, Necessiti
